Activations Brand Manager Full Time Job

Activations Brand Manager job vacancy in Johannesburg.

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

You must know difference between shopper and consumer, and understand in-store / trade & retail marketing.

Knowledge & previous experience on how to execute a consumer promotion / giveaways.

This role plays a pivotal part in shaping and executing impactful brand strategies, leveraging partnerships & experiential marketing to drive awareness, engagement, and market share.

Duties and Responsibilities:

• Tailors global campaigns to local needs, considering cultural nuances and preferences
• Monitor market and consumer trends
• Develops concise and well-crafted briefs informed by insights for agency partners and internal stakeholders & collaborates with Creative and Media colleagues to deliver a consistent message in increasingly innovative ways
• Establishes an always-on communication approach to maintain brand relevance and address consumer needs between and on top of major campaigns
• Collaborates closely with Creative and Media and Influencer team to drive consistency and coherence across activations
• Collaborate with internal teams, both local and at headquarters, including marketing, design, sales, and e-commerce, to ensure consistent messaging across all channels

Requirements:

• Bachelor’s degree or equivalent in Marketing
• Previous brand management or senior marketing campaign manager or advertising exp essential
• Experience and Skills: +4 years experience in marketing positions within FMCG companies