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Product Marketing Manager – Johannesburg.
A Tech company, based in Melrose Arch, offering a SaaS solution for corporate clients globally, is looking to onboard an innovative, “out of the box thinking” Product Marketing Manager.
You will be supported by a senior management team that invests in their team and provides all the tools for success.
Minimum Requirements of the Product Marketing Manager:
- 3 or more years in a product marketing role.
- Commerce related degree.
- Strong copywriting skills – able to turn complex concepts into engaging content.
- Experience in developing marketing strategies.
- Previous B2B experience specific to SaaS products.
- Experience using design tools.
- Experience managing Google Ads.
- Understanding of paid media.
Duties and Responsibilities of the Product Marketing Manager:
- Generate and unveil innovative product marketing concepts and campaigns.
- Devise, monitor, and oversee the execution of dynamic marketing endeavours, encompassing ad campaigns, communication strategies, media ventures, and content blueprints.
- Spearhead captivating marketing events and undertakings, spanning conferences, trade shows, exhibitions, and the evolution of brand materials, from inception to realization.
- Craft, curate, and administer monthly newsletters featuring the latest product enhancements.
- Collaborate closely with senior management and clients to meticulously prepare conference research, presentations, and speeches.
- Bolster Business Development teams by delivering personalized responses for each prospective client’s requisites throughout the RFP process.
- Liaise with external design teams timeously to create brochures and other marketing material.
- Lead the charge in all online digital marketing ventures, spanning G2, Google Ads, SEO and LinkedIn engagement.