Digital Performance Marketing Strategist Full Time Job

Digital Performance Marketing Strategist – Woodstock, Cape Town.

Opportunity available for a Digital Performance Marketing Strategist, with a minimum of 10 years of marketing expertise to craft and execute high-impact digital, performance, and social media marketing strategies.

You will be creating digital marketing strategies aimed at enhancing brand visibility, driving online traffic, optimizing user experience, and segmenting audiences with high propensity to converting leads into customers.

This role demands a strategic thinker with exceptional analytical skills, capable of dissecting complex data and shaping it into actionable insights.

The role requires a collaborative leader, skilled in A/B testing, SEO/SEM optimization, and social media engagement, embodying innovation and strategic acumen in the ever evolving fintech landscape.

Location: Woodstock, Cape Town.

Salary: R960k per annum negotiable / R Neg / Market Related.

Requirements:

• A Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 10 years’ experience within digital marketing
• Marketing experience within the Fintech industry is essential
• Proficient in marketing automation technology and analytics tools
• Advanced knowledge of SEO, Google Analytics, Google AdWords
• Strong analytical skills, data-driven thinking, and attention to detail
• Proven expertise in using digital marketing tools, web analytics and social media platforms
• Strong analytical mindset with the ability to interpret complex data
• Exceptional strategic thinking and problem-solving skills
• Excellent communication and presentation skills
• Proven ability to manage multiple projects in a fast-paced deadline-driven environment
• Demonstrated experience in leading and collaborating with cross-functional teams.

Preferred Considerations:

• Certifications in Digital Marketing, Google Analytics, or related fields
• Experience working in a start-up, high-performance environment
• Knowledge of the South African financial landscape and regulatory environment

Duties and Responsibilities:

Digital Marketing:

• Develop and execute innovative and data-driven digital performance marketing strategies
• Utilise SEO/SEM techniques to optimise website traffic, ensuring high visibility
• Oversee the creation and optimisation of digital content
• Conduct regular website audits to enhance user experience, accessibility, and performance.

Performance Marketing:

• Manage all aspects of performance marketing campaigns
• Monitor campaign performance, analyze key metrics, and optimize campaigns
• Conduct regular A/B testing, oversee conversion points, and optimize user funnels.
• Collaborate with cross-functional teams to align performance marketing initiatives
• Develop and implement effective search engine optimization (SEO) strategies
• Manage all SEM campaigns on Google, Yahoo, and Bing
• Allocate budget effectively, ensuring efficient spending and high conversion rates.

Content, Community and Social Media Marketing:

• Develop and implement social media strategies
• Monitor social media trends, tools, platforms, and competitors
• Create and curate engaging and shareable digital content for social media platforms
• Build and nurture relationships with influencers and industry partners
• Manage and optimize content distribution to attract and engage audience segments.
• Collaborate with the content team to produce high-quality content

Analytics and Reporting:

• Analyse marketing data and customer insights to identify trends and generate reports
• Develop dashboards and reports to track key results and objectives
• Provide in-depth analysis of marketing campaigns, customer behavior, and market trends
• Present findings and insights to internal stakeholders and senior leadership
• Conduct market research to identify new opportunities and stay abreast of the latest trends
• Leverage insights to inform and enhance marketing strategies and tactics

Strategic Planning:

• Develop and execute comprehensive marketing plans that align with business objectives,
• Devise strategies to drive online traffic to the company website utilizing a range of techniques including paid search, SEO, and PPC.
• Lead the development of customer segmentation strategies and targeted marketing campaigns

A/B Testing and Experimentation:

• Plan and execute A/B tests and multivariate experiments
• Analyse experiment results, draw actionable conclusions, and iterate on marketing strategies
• Develop hypotheses and design campaigns with the aim on experimentation to improve engagement, conversion, and click-through rates