Digital Marketing Specialist Full Time Job Permanent Job

Digital Marketing Specialist job vacancy in Johannesburg.

As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our clients digital strategies.

Previous working experience as a digital marketing specialist is essential. Please note if you are applying for this role and don’t have the matching experience, we unfortunately cannot consider your application for this role.

This role is for a leading creative agency. Work on some of the best brands in the country!

Main Responsibilities:

• Develop marketing strategies that align with the organization’s business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies

Must have skills:

• 5+ years experience in the digital / marketing space with matching qualifications
• Critical thinker and problem-solving skills
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills