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SEO Specialist – Cape Town
An SEO Specialist (B2B) position is available in Cape Town, Western Cape, South Africa.
$2 500 – $3 500 CTC per Month
Duration: Permanent Fixed Term Contract | Independent Contractor (Full time)
Overview:
Transport Management System software company requires the skills of an expert to own the global SEO efforts, from strategy to execution and ongoing optimisation and reporting.
Reporting into Australia, flexibility in terms of working hours will be required.
Minimum Requirements – SEO Specialist:
- 3 or more years of experience in successfully developing and executing SEO campaigns
- 1 or more years’ experience within a cloud based, software development entity
- 6 or more years of general online marketing experience
- Previous experience managing SEO on an international scale
- Understanding of search engine algorithms and ranking methods
- Experience with Google Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitor analysis
- Comfortable analysing high volumes of data daily
- Familiarity with WordPress
- Experience with other aspects of marketing, such as paid advertising
Duties and Responsibilities:
- Develop optimisation strategies that increase our search engine results rankings
- Research SEO keywords to use throughout our website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily, weekly and monthly performance metrics to understand SEO strategy performance
- Collaborate with our external marketing providers and other internal marketing team
- Coordinate with content writers to produce compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
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