Senior Digital Marketer Full Time Job

Senior Digital Marketer job vacancy in Johannesburg.

A growing international SaaS organisation specialising in financial and compliance software solutions is looking for an experienced Senior Digital Marketer to take ownership of the full marketing function.

This role is responsible for developing and executing digital marketing strategies that drive lead generation, pipeline growth, brand visibility, and measurable revenue impact.

Working closely with the founders, the successful candidate will lead all aspects of digital marketing, including demand generation, SEO, content marketing, marketing automation, partnerships, events, analytics, and strategic growth initiatives.

Salary: R70 000 to R75 000 per month CTC.

Location: Hybrid, Midrand.

Minimum Requirements:

• Grade 12 + Relevant Qualification
• 5+ years’ experience in B2B SaaS digital marketing
• Proven track record of generating qualified pipeline and measurable revenue growth
• Strong hands-on experience managing Google Ads, Microsoft Ads (Bing), LinkedIn Ads, and other paid acquisition channels
• Strong SEO knowledge, including technical SEO, content SEO, and AI-search optimisation
• Extensive HubSpot experience
• Experience creating and managing multi-channel marketing campaigns
• Strong content marketing experience
• Experience managing webinars, digital partnerships, sponsorships, and external marketing providers
• Experience reporting on marketing performance, analytics, and ROI
• Exceptional written English and content creation skills
• Strong understanding of lead generation, demand generation, and conversion optimisation
• Ability to analyse campaign performance and implement data-driven improvements
• Experience within fintech, regtech, accounting software, financial software, or SaaS environments
• Experience using AI tools for content creation, research, campaign optimisation, and workflow automation
• Experience with Canva, Adobe Creative Suite, or similar design platforms

Duties and Responsibilities:

• Digital Advertising and Demand Generation
  • Manage Google Ads, Microsoft Ads (Bing), LinkedIn Ads, and other paid acquisition channels
  • Develop, implement, and optimise lead generation and pipeline growth campaigns
  • Improve conversion rates across advertisements, landing pages, and forms
  • Manage campaign budgets and optimise cost-per-lead, cost-per-opportunity, and ROI
  • Conduct keyword research, audience targeting, retargeting, and competitor analysis
• SEO and Website Growth
  • Develop and execute SEO strategies
  • Manage website content updates, landing pages, technical SEO improvements, and AI-search optimisation initiatives
  • Monitor website performance and identify opportunities to increase organic traffic and conversions
• Content Marketing and Thought Leadership
  • Create and manage content calendars
  • Produce or coordinate blogs, case studies, customer success stories, email campaigns, video content, and social media content
  • Utilise AI tools to improve content production efficiency
• Marketing Automation and CRM Management
  • Manage HubSpot as the central marketing platform
  • Develop audience segmentation strategies for prospects, customers, partners, and industry stakeholders
  • Improve lead nurturing processes and conversion rates throughout the sales funnel
• Partnerships and Digital Distribution
  • Manage relationships with marketing partners, publishers, industry associations, and digital platforms
  • Coordinate sponsored articles, webinars, podcasts, newsletters, advertising placements, and content partnerships
  • Maximise return on investment from sponsorships and marketing agreements
• Events, Webinars, and Conferences
  • Support the planning and execution of conferences, trade shows, sponsored events, webinars, and virtual events
  • Manage pre-event and post-event marketing campaigns
  • Coordinate event collateral, messaging, lead tracking, and follow-up campaigns
• Brand Management and Marketing Collateral
  • Ensure consistency across all marketing assets and communications
  • Develop and maintain brochures, pitch decks, product sheets, customer presentations, infographics, event materials, and sales enablement content
  • Collaborate with design resources to maintain a strong and consistent brand presence
• Analytics, Reporting, and Optimisation
  • Track and report on website traffic, MQLs, SQLs, demo bookings, campaign ROI, customer acquisition costs, and conversion rates
  • Produce monthly marketing performance reports
  • Use data and insights to improve marketing effectiveness
  • Conduct A/B testing across campaigns, content, emails, and landing pages
• Strategic Marketing Leadership
  • Work closely with leadership to shape marketing strategy
  • Identify and recommend new growth opportunities and marketing initiatives
  • Evaluate emerging AI, digital marketing, and content opportunities
  • Drive measurable business results through marketing activities