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Marketing Manager position available in Cape Town.
Our client, an established manufacturer supplying products into the South African retail sector, is seeking a commercially driven Marketing Manager to lead brand strategy, trade marketing, and consumer engagement.
The role bridges manufacturing, sales, and retail channels driving demand for the company’s products both in-store and online, while supporting national and regional retail partnerships.
Minimum Requirements
- Bachelor’s degree/diploma in Marketing, Business, or Communications (essential)
- 5 years’ marketing experience, with at least 2 years in a management role
- Proven experience in manufacturing, FMCG, or consumer goods marketing into SA retail channels – essential
- Experience managing packaging and POS development processes
- Experience working with major South African retailers and their promotional/listing processes (advantageous)
Duties and Responsibilities:
- Manage and oversee Brand & Product Marketing
- Own brand positioning, architecture, and visual identity across the product portfolio
- Develop packaging, labelling, and point-of-sale (POS) material in collaboration with design agencies and production teams
- Strategy & Planning – Develop and execute the annual marketing plan aligned with sales targets, production capacity, and business growth objectives
- Manage the marketing budget across brand, trade, and digital activities, ensuring measurable ROI
- Trade & Channel Marketing
- Lead digital marketing including social media, e-commerce support, content marketing, and influencer partnerships
- Oversee website, online catalogues, and digital campaigns driving consumer demand and retailer sell-through
- Manage consumer promotions, competitions, and loyalty initiatives
- Track campaign performance using analytics and sales data