Digital Marketing Specialist Full Time Job

Digital Marketing Specialist job vacancy in Cape Town.

Is Digital Marketing your expertise and do you enjoy working on campaigns ensuring a clients FMCG products are well managed across advertising platforms?

Our client requires you to be in charge of their overall marketing sector to ensure all platforms are running effectively and are accurately proving effectiveness and producing results.

Requirements:

• Bachelor’s degree in marketing, Communications, or related field (or equivalent work experience)
• Proven experience in social media management
• Familiarity with web3 and NFTs, and a keen interest in exploring innovative marketing approaches in this space is highly advantageous
• Demonstrated ability to create and execute successful marketing campaigns, both digital and experiential
• Experience in running social media ad campaigns and measuring their effectiveness
• Strong understanding of Twitter and other relevant social media platforms, along with the ability to engage with communities effectively
• Excellent written and verbal communication skills, with an eye for detail and creativity in content creation
• Initiative-taking, self-motivated, and able to work independently while also being a collaborative team player
• A passion for marketing and a drive to stay informed about the latest industry trends
• Knowledge on developing Key Account Relationships is a massive bonus

Duties and Responsibilities:

• Social Media Management: Take ownership of our Instagram, TikTok, and Twitter accounts, consistently creating and/or managing creation of compelling and relevant content to increase brand visibility and engage with followers.
• Digital Presence: Formulate a strategy for our social media and overall digital presence.
• Project Management: Appoint and coordinate influencer marketing, business collaborations, and content creation initiatives.
• Web3 and NFT Expertise: Stay up to date with the latest trends and developments in web3 and NFTs, using this knowledge to implement creative marketing strategies.
• Marketing Campaigns: Ideate, plan, and execute out-of-the-box marketing campaigns both online and in real life, driving brand awareness and customer acquisition.
• Event Management: Oversee the planning and execution of events, ensuring they align with our brand identity and create impactful experiences for attendees.
• Social Media Advertising: Create and manage social media ad campaigns to boost engagement, reach, and conversion rates, with a focus on driving measurable results.
• Development of Key Account Customers