Digital Marketing / Social Media Manager Full Time Job

Digital Marketing and Social Media Manager – Port Elizabeth.

Qualifications / Requirements:

Essential Experience:

• Proven experience managing social media for a brand/business
• Strong content creation and copywriting skills
• Advanced working knowledge of design tools (e.g., Canva / Adobe)
• Video filming and editing experience
• Understanding of Meta advertising platforms
• Excellent communication, organization, and independent working capability
• Influencer marketing experience
• E-commerce/marketplace exposure
• Knowledge of SEO and digital marketing best practices
• Experience supporting international markets
• Photography and videography capability

Technical Tools (Must-Have):

• Canva (advanced)
• Meta Business Suite
• Meta Ads Manager
• CapCut / InShot (or similar video editing tools)
• Microsoft Office Suite, Google Workspace
• Google Drive
• ChatGPT/Gemini AI exposure

Social Media–Led Personal Attributes:

• Creative thinker with strong attention to detail
• Highly organized, self-motivated, and deadline-driven
• Comfortable working behind camera (and occasionally on camera)
• Strong interpersonal and communication skills
• Confident multitasker managing multiple campaigns/projects at once

Key Performance Areas:

• Social Media Strategy and Community Growth:
  • Own end-to-end social media strategy across Facebook, Instagram, TikTok, YouTube (and emerging platforms)
  • Plan, schedule, publish, and manage content calendars with consistent brand voice and visuals
  • Stay on top of platform updates, competitor activity, and social trends
  • Identify opportunities for seasonal campaigns and international awareness days
  • Grow communities through organic posting and active audience engagement
  • Manage customer interactions professionally (comments, DM’s, queries)
  • Track and improve KPI’s: reach, engagement, follower growth, CTR, conversions
  • Produce regular reporting with insights and recommendations
• Content Creation, Video and Copy (Social-Optimised):
  • Create engaging content for social, websites, ads, and product launches
• Film, edit, and publish:
  • Product demos, educational content, testimonials, promotional videos
  • Short-form video for Reels, TikTok, Shorts, and paid campaigns
  • Behind-the-scenes, unboxings, and customer-focused video content
  • Write captions, scripts, headlines, product descriptions, and ad copy tailored to different audiences
  • Experiment with trends and emerging formats to maximize reach
• Brand Assets and Creative Production:
  • Design and maintain digital and print marketing collateral, including: flyers, posters, brochures, point-of-sale materials, email graphics, product inserts, sales collateral
  • Product spec sheets and documentation updates
  • Ensure all creative output aligns with brand guidelines and visual standards
  • Maintain brand templates and a tidy asset library
• Influencer and Creator Partnerships:
  • Identify, recruit, and manage influencers and creator collaborations
  • Negotiate deliverables, timelines, and campaign expectations
  • Draft influencer agreements and campaign briefs
  • Brief influencers on product and brand requirements; review and approve content before posting
  • Track performance and maintain influencer databases
  • Build strong relationships with creators and media partners
• Digital Advertising (Meta-Driven Support):
  • Assist with the planning, setup, monitoring, and optimisation of Meta paid campaigns
  • Develop ad creative and copy concepts (alongside internal/agency support where needed)
  • Support monthly reporting and performance analysis
  • Collaborate with external agencies/partners as applicable
• Brand, Reputation and Community Management:
  • Protect and strengthen the brand across all customer touchpoints
  • Monitor brand sentiment and online reputation
  • Promote media coverage, partnerships, and PR opportunities
  • Coordinate giveaways, competitions, customer reviews, and community initiatives
  • Maintain accurate records of campaigns, reviews, and influencer activity
• E-commerce and Product Content Support:
  • Create and update product content for websites and marketplaces
  • Support product launches with marketing materials and supporting copy
  • Ensure product information, imagery, and content remain accurate and current
• Administration and reporting:
  • Maintain organized digital asset libraries (shared drives, folders, archives)
  • Compile social, PR, influencer, and campaign performance reports
  • Track deadlines, deliverables, and ongoing campaign tasks
  • Support internal marketing requests and cross-departmental projects