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Digital Marketing Manager position available in Johannesburg.
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team and take charge of our e-commerce website’s digital marketing efforts.
The ideal candidate will have a proven track record in digital marketing, particularly within the e-commerce industry. If you possess the required skills and experience and are passionate about digital marketing in the e-commerce space, we encourage you to apply for this exciting opportunity.
Minimum Requirements:
- 2+ Years experience in digital marketing, particularly within the e-commerce industry
- Bachelor’s degree in marketing or a related field
- Demonstrable experience leading and managing various digital marketing channels
- Highly creative with the ability to identify target audiences and devise engaging campaigns
- Solid knowledge of website analytics tools and experience in campaign optimization
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication and leadership skills
Duties and Responsibilities:
- Lead and manage all aspects of digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Identify target audiences and devise digital campaigns that engage, inform, and motivate
- Utilize website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends to track and optimize campaign performance
- Set up and optimize Google AdWords campaigns to drive traffic and conversions
- Utilize strong analytical skills and data-driven thinking to make strategic recommendations and decisions
- Stay up-to-date with the latest trends and best practices in online marketing and measurement
- Collaborate with internal teams to ensure alignment of digital marketing strategies with overall business objectives
- Provide regular reports and insights to stakeholders on campaign performance and ROI