Brand Strategist Full Time Permanent

Brand Strategist – Johannesburg

A Brand Strategist job vacancy is currently available in Johannesburg, Gauteng, South Africa.

R35 000 – R45 000 negotiable

The responsibilities include analyzing consumer insights, crafting plans for creative team and developing guidelines to promote various brands across multi-channels.

Duties of the Brand Strategist:

• Experience in managing brand architecture across a complex portfolio.
• Experience in developing foresights and brand future proofing strategy.
• Experience in managing from strategy through execution across multi-channel marketing campaigns and/or product and support experiences.
• Experience in engaging, inspiring, educating, and collaborating across internal functions.
• Experience working with (or within) agencies on brand-building projects.
• Building messaging maps, research discussion guides, content strategies, and competitive audits.
• Knowledge and expertise with articulate channel ecosystems and digital customer journeys – working to align and integrate various channels, including web, search, social, campaign, etc.
• Strong writing and storytelling skills and an ability to help teams define their verbal identities.
• Experience conducting qualitative and quantitative research, using it to inform brand, service, and experience design.
• An ability to see the big picture, synthesize insights, and translate them into frameworks for brand strategy and design thinking.

Qualifications:

• A degree in Business, Advertising and Marketing.
• Must have a minimum 4 years advertising agency experience, FMCG industry is a plus.
• Fluent in using Microsoft Excel for data manipulation, analysis, and charting.
• Previous digital / marketing / ad agency experience is non-negotiable.

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