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Luxury high end brand looking to employ a senior search engine optimization strategist with extensive knowledge of all digital channels.
Duties and responsibilities:
- To monitor, improve and update the performance of existing web site and related campaigns with particular emphasis on strong SEO skills
- To implement, create, manage and drive the complete digital framework within the organization.
- Compile fully comprehensive tracking and measurements tools.
- To liaise and coordinate with clients principles in order to maximize groups IT focus in general and web related business in particular.
- Create, manage and measure PPC campaigns.
- Drive keyword visibility and ensure content optimization is fully compliant with group requirements
- Comprehensive understanding of all online strategy, content and social media requirements.
- Drive online campaigns in order to achieve ROI.
- Monitor web server and site technical performance
- Drive measurable results through a combination of SEO , keyword visibility, content optimization and social media strategies
Requirements:
- Proven webmaster/ SEO strategist experience
- Thorough knowledge of all SEO techniques.
- Comprehensive understanding of online strategy, marketing and branding.
- Drive , create and measure PPC campaigns.
- Create social media campaigns
- Strong sense of design, layout and information architecture and navigation of websites and online marketing
- Ability to create “new ideas” and implement these strategies.
- Good written and oral communication
- Strong knowledge of all aspects of Google analytics and Google webmaster tools.
- Experience in tracking tools and measurement within all channels a must.
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