Luxury high end brand looking to employ a senior search engine optimization strategist with extensive knowledge of all digital channels.

Duties and responsibilities:

• To monitor, improve and update the performance of existing web site and related campaigns with particular emphasis on strong SEO skills
• To implement, create, manage and drive the complete digital framework within the organization.
• Compile fully comprehensive tracking and measurements tools.
• To liaise and coordinate with clients principles in order to maximize groups IT focus in general and web related business in particular.
• Create, manage and measure PPC campaigns.
• Drive keyword visibility and ensure content optimization is fully compliant with group requirements
•  Comprehensive understanding of all online strategy, content and social media requirements.
• Drive online campaigns in order to achieve ROI.
• Monitor web server and site technical performance
• Drive measurable results through a combination of SEO , keyword visibility, content optimization and social media strategies

Requirements:

• Proven webmaster/ SEO strategist experience
• Thorough knowledge of all SEO techniques.
• Comprehensive understanding of online strategy, marketing and branding.
• Drive , create and measure PPC campaigns.
• Create social media campaigns
• Strong sense of design, layout and information architecture and navigation of websites and online marketing
• Ability to create “new ideas” and implement these strategies.
• Good written and oral communication
• Strong knowledge of all aspects of Google analytics and Google webmaster tools.
• Experience in tracking tools and measurement within all channels a must.