RESPONSIBILITIES

Established and leading company in car hire is looking for a Analyst: E-Commerce to support the strategic objective of driving revenue and dominating online acquisition channels by measuring, analysing and forecasting accurately.

• Improve and run the monthly sales channel forecasting model
• Compile and ensure accuracy of monthly channel reports and executive dashboard reports
• Daily Analysis – Google analytics, tradedoubler tracking,  forward and cumulative reservations reporting and recommendation to segment and yield managers, analysis of internet pricing by market, revenue and rentals analysis by segment, analysis of pay per click  and search engine marketing campaigns, updating of executive dashboard reports
• Liaise with segment managers re analysis and recommendation wrt pricing , trends and performance data
• Newsletters – Monitor and measure revenue performance vs targets.  Newsletters - Consolidate “Exact Target” reporting for delivered, bounced email etc. Communicate and follow up with sales teams
• Continuous improvement of Digital channelsreporting and statistical analysis
• Projects and other proactive analysis to identify opportunities
• Competitor analysis online

KNOWLEDGE

• BCom degree or  relevant tertiary qualification  (or studying  towards degree)
• Majors in Statistics preferable
• Knowledge of forecasting models
• Sound statistical background

SKILLS

• Advanced Microsoft Excel and Microsoft Access proficiency
• Proficiency in a statistical modeling tool such as SPSS or Minitab preferred

PERSONAL ATTRIBUTES

• Helpful and supportive communication with management and peers, communication based on job knowledge and expertise
• Technical , questioning and analytical mind
• Preference to work in both a team and individual environment
• Ability to work at a steady, even pace to promote accuracy and quality of work
• Work with repetitive routines
• Focus to complete set of procedures and tasks  before new ones are begun
• Focus on consistent, accurate and quality work output
• Delegation to others when appropriate using training and job specialist knowledge

OUTCOMES

• Improved channel forecasting.
• Accurate tracking, measurement and   reporting of online initiatives
• Increase  client online market share to 45%
• Grown client rentals to 40% via internet channel

COMPETENCIES

• BCom degree or  relevant tertiary qualification  (or  studying towards degree)
• Majors in Statistics preferable
• Knowledge of forecasting models
• Sound statistical background
• Valid, unendorsed driver’s license

SPECIFIC EXPERIENCE REQUIRED

• Minimum 2 years working experience preferable